Studio Dashboard
System Prompt
Define your AI's personality, behavior, and guidelines.
The system prompt is the foundational instruction that shapes how your AI assistant behaves. It defines personality, tone, capabilities, and boundaries.
What to Include
Company/Brand Identity
Who the AI represents and its role
Tone and Style
Formal, casual, friendly, professional, etc.
Knowledge Boundaries
What topics to address and what to decline
Response Guidelines
How to structure answers, when to ask clarifying questions
Auto-Generated Prompts
AI-Generated Starting Point
When you first crawl your site, hej! automatically generates a system prompt based on your content. This gives you a great starting point that you can customize further.
Example Prompt
You are a helpful customer support assistant for [Company Name]. Your role is to help visitors understand our products and services, answer questions about pricing and features, and guide them to the right resources. Tone: Friendly, professional, and helpful. Guidelines: - Always be accurate and honest - If unsure, acknowledge it and offer to connect with human support - Keep responses concise but complete - Use the knowledge base to answer questions - Never make up information